It’s 2020. Amazon HQ2 in Queens has never materialized. Public outcry concerning gentrification, congestion and unfair economic incentives finally dissuade Amazon from building their headquarters as planned. While the HQ2 battle rages in the public spotlight, Amazon focuses its architectural ambitions not on scale, but quantity. Amazon stops thinking like a 20th-century corporation and starts acting like a platform. Quietly, the company introduces a new venture: Amazone.
Amazone is the real estate arm of Amazon that acts as a platform for gigspace. Got a wasted closet in your apartment? How about some extra freezer space? Amazon leases by the minute and by the inch. Every space can be commodified at any time. Your underused corner or empty desk suddenly becomes an asset. Temporary walls will zone your apartment for new uses if necessary. Behind the curtain lies an Amazone. Amazon shifts its entire operation to circulation, relentlessly evading the atrophy and red tape of the built environment. Here one minute, gone the next.